Visual Identity Redesign for a Luxury Hair Salon in Manhattan

Client: Shampoo Avenue B, a High-end Hair Salon with two locations in Manhattan: East Village & West Village.

Industry: Beauty & Haircare

Date: September 2025

Overview: The client, a luxury hair salon in Manhattan, lacked a distinctive and modern appeal. So, they approached us for a complete brand refresh and a visual identity redesign to modernize their brand, elevate their visual identity, and better reflect their premium positioning in the competitive New York beauty market.

Challenge: While the salon had loyal client base, its existing branding lacked consistency and failed to communicate the upscale experience it offers. The goal was to modernize the brand and create a cohesive visual system that speaks to a fashion-forward audience.

Solution:

We crafted a strategic rebranding solution focused on aligning the salon’s visual identity with its accessible luxury positioning:

- Logo Redesign: Crafted a unique, creative, modern, elegant, and timeless logo that embodies freshness and sophistication.

- Color Palette Development: Designed a harmonious and elegant palette to reflect luxury and professionalism.

- Typography system: selected a refined font pairing for a polished, consistent look across all materials.

- Mood Board Creation: built an inspirational visual guide capturing the brand’s tone, personality, and aesthetics.

Outcome: The brand refresh transformed the salon’s visual presence, giving it a modern and cohesive identity that stands out in a highly competitive Manhattan market.

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