Visual Identity for a Saudi Luxury Watch After-Sales Service 

Client: TimeGuard Solutions, an upcoming luxury watch after-sales service in Saudi Arabia.

Industry: Luxury Watch Services

Date: October 2025

Overview: 

A Saudi entrepreneur approached our agency to build a luxury brand identity for a new business specializing in after-sales services for high-end watches. The client wanted a brand that would embody trust, sophistication, and timeless craftsmanship, leaving us full creative freedom to develop both the name and visual identity from the ground up.

We named the brand TimeGuard Solutions, a name that conveys trust, protection, and timeless craftsmanship. We also developed a comprehensive identity system covering every touchpoint, from the logo and packaging to uniforms and social media templates.  

Challenge:

The challenge was to design a luxury-oriented identity that feels modern, refined, and enduring. The brand needed to stand out confidently in a high-end market while maintaining a sense of craftsmanship and credibility through simplicity and detail.

Solution:

We began by defining the brand’s essence around the concept of guardianship and precision, positioning TimeGuard Solutions as a trusted protector of fine timepieces.

The logo features a custom sans serif wordmark, designed with clean, elegant lines to convey modern sophistication. The distinctive “G”, extended by two horizontal strokes, evokes the shape of a watch silhouette.

The color palette combines black, antique gold, light golden beige, cream white, dark grey, and white. A refined mix designed to evoke luxury, warmth, and timeless elegance.

This visual language extends across stationery, packaging, and digital materials, creating a consistent, elevated brand experience across all touchpoints. 

Outcome:

The result is a cohesive and sophisticated identity that captures the essence of luxury watch care. Through a thoughtfully chosen name and refined visual system, TimeGuard Solutions stands as a symbol of trust, craftsmanship, and timeless sophistication. 

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