Full Marketing Campaign For a Moroccan Boutique Brand

Client: ARTYZ, a Moroccan boutique brand specializing in high-end, original, and sustainable handcrafted raffia footwear.

Industry: Fashion / Footwear.

Duration: 35 days.

Project Objective: To launch and promote Artyz’s new raffia shoe collection with the goal of increasing brand awareness and driving online sales.

Challenge: As a new and small boutique Moroccan brand, ARTYZ faced several key challenges in launching its raffia shoe collection:

• Building Brand Awareness from Scratch: As a newly established brand, Artyz needed to introduce itself to potential customers and gain credibility in a competitive market.

• Launching a New Product Line: The raffia collection required targeted promotion to generate excitement and attract early adopters.

• Limited Marketing Budget: With modest resources, the campaign needed to maximize reach, engagement, and conversions efficiently.

• Showcasing Unique Value: The handcrafted, sustainable nature of the shoes required high-quality storytelling and visuals to communicate their premium appeal.

• Achieving Measurable Results: As a small brand, demonstrating early success in both awareness and conversions was critical to support future growth.

Campaign Execution: Executed a comprehensive Meta Ads campaign including creative development, targeted audience segmentation, and ongoing optimization across Facebook and Instagram platforms.

Budget and Revenue: The campaign was executed with an ad spend of approximately 3,900 MAD (equivalent to $390 USD), which generated a total revenue of about 30,150 MAD (equivalent to $3,015 USD), achieving a strong ROAS of 6.7.

Key Strategies:

- Implemented precise, localized and strategic audience targeting.

- Developed visually engaging content that effectively showcase both the products and the brand’s unique universe.

- Utilized retargeting tactics to drive conversions and maximize return on ad spend (ROAS).

Results:

- Impressions: 282,687

- Total Accounts Reached: 71,688

- Conversion Rate: 1.4% conversion rate from the bottom-of-tunnel ads.

- Engagement Rate: 6%

- Clicks: 4,917 (1.8% CTR)

- Website Traffic: +145%

- Total Sales Revenue: $3,015

- ROAS: 6.7x

Outcome:

This campaign delivered exceptional results, exceeding all expectations by generating high engagement, driving strong traffic, and achieving a remarkable 6.7x ROAS in only 35 days. 

Note: This is an example project for demonstration purposes.

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