Advertising Campaign For a Sushi Restaurant

Client: A family-owned premium Japanese restaurant in New Jersey (Confidential)

Industry: Restaurant / Fine Dining.

Duration: 3 months.

Campaign Budget: $2,400 total ($800/month).

Challenge: As a new family-owned restaurant, the client faced low brand visibility in a highly competitive market dominated by well-established sushi spots. With a limited budget of $800 per month, the main challenge was to help them build their brand visibility and establish a strong local presence.

Campaign Objective: Boost local brand awareness, drive online reservations, and attract new customers through a highly targeted Meta advertising campaign.

Campaign Execution: 

- Designed and launched Meta (Facebook & Instagram) ads focused on attracting sushi lovers in northern New Jersey.

- Developed high-quality and visually captivating ad creatives highlighting fresh and premium sushi.

- Crafted persuasive copywriting with strong calls-to-action to drive online reservations and foot traffic.

- Implemented continuous A/B testing on creatives, headlines, and audience segments.

- Optimized ads daily based on performance metrics to maximize results within the set budget.

Key Strategy:

- Applied precise geo-targeting to reach sushi lovers and high dining-out demand across northern New Jersey.

- Built a multi-stage funnel, combining awareness campaigns to reach new audiences and retargeting campaigns for people who engaged with ads or visited the website.

- Utilized conversion tracking and real-time performance analysis to scale top-performing ads.

- Focused on creating scroll-stopping visuals to stand out in a competitive restaurant market.

Campaign Results:

- Total Reach: 68,500

- Impressions: 112,000

- Frequency: 1.63

- Engagement Rate: 5%

- CTR: 3.6% (indicating highly relevant creatives and targeting).

- CPC: $0.59 (efficient cost per click, driving strong traffic).

- CPA (Cost per Reservation): $9.87.

- Total website clicks: 4,050

- Booking Page Clicks: 3,200

- Online Reservations: 243 direct bookings generated through ads.

- Conversion Rate: 6%

- Foot Traffic Growth: 55% (driven by highly localized awareness ads, retargeting campaigns, and strong creative performance).

- Total Estimated Revenue: $9,963.

- ROAS: 4.15x Return on ad spend.

- Social engagement grew by 42%, boosting the restaurant’s local brand presence.

- Instagram followers grew by 54.5% over the 3-month campaign.

Outcome:

This 3-month Meta advertising campaign successfully boosted the restaurant’s visibility in northern New Jersey, drove a meaningful increase in online reservations, elevated its social media presence, and delivered strong results through strategic, performance-focused advertising.

Note: This is an example project for demonstration purposes.

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