Advertising Campaign For a Hair Salon in Manhattan

Client: Shampoo Avenue B, a high-end hair salon with two prime locations in Manhattan (West Village & East Village).

Industry: Hair Salon / Haircare.

Duration: 4 weeks.

Budget: $1,500.

Challenge: In a highly competitive Manhattan market, Shampoo Avenue B needed to stand out, attract new local clients, and increase bookings. With a limited one-month campaign window and a modest $1,500 budget, the challenge was to maximize visibility, drive online bookings, and increase foot traffic while ensuring the highest possible ROAS.  

Campaign Objective: Increase brand awareness locally, drive online bookings, and generate measurable foot traffic.

Campaign Execution:

- Launched and managed Meta (Facebook & Instagram) ads targeting a local NYC audience.

- Used engaging visuals and clear calls-to-action.

- Optimized ads for both awareness and conversions.

- Applied precise geo-targeting and strong ad creatives.

- Built a multi-stage funnel, combining awareness campaigns with retargeting warm audiences.

- Leveraged real-time data analysis and daily optimizations to maximize performance.

Campaign Results:

- Reach: 52k users

- Impressions: 120k

- Clicks: 3,179

- CTR: 2.65%

- CPC: $0.47

- Direct Online Booking: 49

- Estimated Revenue: $5,430

- ROAS: 3.62x

- Engagement Rate (Instagram & Facebook): 3.8%

- New Customer Bookings: +51% comparing to the previous period with no ads.

Outcome:

This campaign successfully boosted Shampoo Avenue B's local presence, delivered high-quality leads, and achieved excellent revenue and return on ad spend.

Note: This is an example project for demonstration purposes.

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