Advertising Campaign for a Burger Restaurant in NYC

Client: A family-owned burger restaurant in NYC, specializing in gourmet burgers (Confidential).

Duration: 2 months.

Platforms: Meta Ads & Google Ads.

Budget: $2.000.

Challenge:

The restaurant was facing several challenges:

- Strong Local Competition: the NYC burger scene is crowded with both chains and boutique spots, making differentiation difficult.

- Limited Brand Awareness: Despite great food and positive reviews, visibility outside of regular customers was low.

- Weekday Slumps: Traffic peaked on weekends, leaving weekday sales underutilized.

- Driving Online Engagement: The restaurant had minimal digital presence, limiting its ability to attract new customers online.

Strategy & Execution:

We designed and executed a multi-platform campaign combining Meta Ads and Google Ads to maximize visibility, engagement, and conversions:

- Geo-Targeting: Focused on audiences within a 5-mile radius of the restaurant, complemented by interest-based and behavioral targeting to effectively reach high-intent local diners.

- Creative Campaigns: Visually engaging content, including high-quality photos, AI-generated imagery, and short-videos showcasing signature burgers, behind-the-scenes shots of fresh ingredients, and limited-time offers.

- Full-Funnel Strategy: Implemented a full-funnel strategy combining awareness ads to highlight the brand and menu with retargeting ads directed at users who engaged with content or visited the website.

- Tracking: Set up conversion tracking for online reservations to measure campaign impact.

- Special Promotions: Introduced a “Weekday Burger Combo” deal and a store-only promo, advertised exclusively through Meta ads, to fill weekday traffic gaps.

- Google Ads: Launched Search and Display campaigns targeting high-intent keywords, ensuring the restaurant captured active search traffic.

Campaign Results:

- Reach: 76k total (Meta Ads: 48k, Google Ads: 28k)

- Impressions: 245k total (Meta Ads: 150k, Google Ads: 95k)

- Clicks: 6,252 total (Meta Ads: 3,813, Google Ads: 2,439)

- Booking Clicks: 720

- CTR: 2.5% 

- CPC: $1.02

- New Customer Visits: +34% compared to the previous period with no ads

- Online Orders & Reservations: 160 directly attributed to ads

- Foot Traffic Growth: +39% during weekdays

- Revenue Generated: $5,740

- ROAS: 2.87x

- Engagement Rate: 4.5% across Instagram & Facebook

Outcome:

This campaign not only increased brand visibility across social media and google Search but also drove steady growth in both sales and in-store visits. The burger restaurant successfully attracted a wave of new customers, boosted weekday sales, and built a strong online presence to compete in a highly saturated market.

Note: This is an example project for demonstration purposes.

We're Ready To Help Your Brand Reach New Heights